Event marketing has now emerged as a vibrant area of business activity that establishes a brand, carries out effective public relations, and creates a corporate reputation.
According to the US-based marketing insight group CMI Consulting LLC, the event management market is rapidly widening worldwide. The latest CMI-market survey report says that the global Events industry market is expected to record a CAGR of 12% from 2023 to 2032.
In 2022, the market size is projected to reach a valuation of USD 1,190.4 billion. By 2032, the valuation is anticipated to reach USD 1,752.9 billion.
You can understand the importance of event management as companies, institutes, and organizations engaged in different areas of activities now hold various events, including conferences, workshops, trade shows, and other programs to showcase their success stories.
Such events, if managed well, can create an aura around the organization and help a corporate undertaking draw public attention and create customer awareness about the brand of products marketed by such companies.
How Paperless Cards Play a Crucial Role in Event Marketing Strategies
Whether you are in B2B or B2C domains, you should formulate your event marketing strategy in such a way as to get maximum mileage.
There are several event marketing strategies to create an impact on the people and end-users of your services or consumer products.
Here are five such time-tested strategies for your future events:
Create Direct Contacts: Before holding the event, you must ideate ways and means to get directly linked to people who matter to your products and services. For example, if you manufacture equipment and spare parts for the automobile industry, invite the automakers and dealers. On the other hand, if you are running a management training institute, invite leaders of corporate companies, students, faculty members of similar institutes, and human resource companies.
Audience Engagement: In any event, audience engagement matters a lot. You must give time to the selected audience to express their views. You may allow bringing to light the latest research in your activity area. An interaction of those attending your event with the speakers can create a very good impact. Market spaces in business, quasi-commercial activity, or non-governmental activities are fast shrinking due to overcrowding of competitors. If you keep your audience engaged with attractions like a boat charter, the event will be successful.
Discreetly Showcase Superiority of Your Product Service: In any event, you must not brag about the superiority of your range of products and services. Your competitors in your line of activity or business might also be present at such events. Instead of talking or bragging about your products, you must discreetly present the importance of your line of activity or business. You can resort to a PowerPoint presentation. It is always advisable that you speak less and invite others to speak. This can create a very good impression on the audience.
Keep Space for Feedback Enquiry: This can be a very effective strategy. You are basically holding an event or trade show to generate new business and retain old customers. For both, a two-way communication channel is necessary. If you seek reports on the satisfaction of products and services from your existing customers present at the event, it can impress them. Their loyalty quotient will grow.
At the same time, you should entertain your new contacts to generate business in the future. If you simply ask them to give their feedback on the event, it can greatly impress them. They might think they are a part of your organization or company. This can generate new business.
Paperless business cards, exchanged through email or transmitted directly to the inbox of others during such events, can greatly help you come in direct contact with the persons interested in your activities if you are running a charitable group, academic institute, or a company offering consumer goods and services.
Media Coverage of Your Event: You must invite the media persons to the event so that you get good coverage. Suppose news with photographs gets published in print or electronic media. In that case, it can go a long way in creating a very good impression among the visitors and participants. If their name or photograph is published or shown in the electronic media, they might send the link to their relatives, friends, and office people. This will give publicity to your organization, institute, and company.
When formulating an event strategy, keep these five points in mind. The reason is that you are holding an event basically to highlight your range of productions or services, create a brand image, and, above all, create a new market. This is one of the primary reasons why one-on-one interaction is very important in trade shows or business meetings.
Conclusion
It may be informed that such events, be they corporate, academic, or cultural, can greatly help your social media presence as you can upload the event flow with photographs to catch the public eye. For a greater impact, you can also upload videos. As the success of all events and any type of event depends on how you strategize, you must formulate your action plan per your need-based strategy.
