When it comes to advertising, powerful persuasive techniques are used to draw in potential customers. It is important to be able to identify which techniques are being used in order to understand the message being communicated. In this article, we will look at which persuasive media techniques are used in a particular advertisement.
Assessing The Techniques
There are several persuasive techniques used in advertising which can be used to influence people’s opinions and buying decisions. These techniques include the use of repetition, vivid language, testimonials, comparisons, and appeals to emotion. Each technique is used to convey a specific message or idea in a way that will draw in potential customers.
Repetition is used to emphasize a point or idea in the advertisement. It is used to create a sense of familiarity and comfort with the product or service being advertised. Vivid language focuses on the senses and emotions of the viewer, creating an image in the mind of the viewer that is associated with the product or service. Testimonials are used to give credibility to the product or service by providing a positive review from someone who has used or experienced it. Comparisons are used to show how the product or service being advertised is better than the competition. Finally, appeals to emotion are used to evoke an emotional response in the viewer, making them more likely to purchase the product or service.
Analysing The Advert
In this particular advertisement, there are several persuasive techniques being used. The most noticeable technique is the use of repetition as the slogan for the product or service being advertised is repeated multiple times throughout the ad. This repetition helps to create a sense of familiarity and comfort with the product or service, making it more appealing to the potential customer.
The advertisement also uses vivid language to create an image in the viewer’s mind of the product or service. The language used is descriptive and evocative, creating an emotional response in the viewer. This emotional response is enhanced by the use of testimonials from people who have used the product or service, further reinforcing the message of the advertisement.
Finally, the advertisement also includes a comparison between the product or service being advertised and the competition. This comparison helps to show how the product or service being advertised is superior to the competition, making it more appealing to potential customers.
In conclusion, the advertisement uses several persuasive techniques to draw in potential customers. These techniques include repetition, vivid language, testimonials, comparisons, and appeals to emotion. By understanding these techniques, it is possible to gain a better understanding of the message being communicated in the advertisement.
